Creative execution,
commercial insight.
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My travels have taken me to over 35 countries, immersing me in diverse cultures and perspectives. This has given me a broad view of the world, influencing my approach to business and creativity. I don't just see different places; I see different ways of thinking and living, which has been invaluable in my work and personal growth.
I believe in the power of teamwork and creating environments that nurture creativity and drive results. My leadership style is about inclusion and inspiration, pushing those around me to realize their potential.
I aim to live by a philosophy of exploration, collaboration, and meaningful impact. To me, success is about what can be achieved, not the fear of what might not. I'm always looking to learn, adapt, and positively influence the world around me.
Let's explore what we can achieve together.
A unique skillset stemming from an innate understanding of both commercial and creative worlds.
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Business Leader
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Software Company
January 2021 - Present
Alcazar Systems is an early-stage startup that transforms the landscape of professional growth and talent management. Their solutions blend advanced technology with insights into career development and employee performance, catering to modern businesses and professionals. They emphasize personalization, continuous learning, and data-driven strategies to enhance workplace productivity and individual career trajectories.
Video Production Agency
We believe the full impact of video can only be realised when you take a strategic approach. We ensure the idea is developed into a concept that aligns with your brand strategy – whether a one-off piece, or a series of productions for your platforms. There are no cookie-cutters in our kit bag. We believe every brand has a unique story to tell and we create content that drives connection from your audience to your story – on social, broadcast and digital spaces.
Marketable Video
Video Production Company
January 2014 - September 2021
Marketable Video was my first video production company and creative business, in 2021 we merged with PR & Content agency, Greenpoint, and formed the Greenpoint Productions arm of the business.
On Assignment
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Scale Facilitation
Investment Manager
September 2021 - December 2023
Based out of New York City, I headed up and launched an internal creative agency, DSF, which included pillars across marketing, strategy, brand, web, communications, PR, video & animation. Developed systems and structures, as well as recruited their team of 20 creatives and strategists.
Reflect Forward
Social Enterprise
March 2019 - July 2023
Led strategy and digital communications for their campaigns including: overall positioning and brand, digital campaigns and website development. Helped the founder and CEO raise their profile within the media and industry.